PZ Cussons has announced the launch of a fashion design competition, tagged ‘Masters of Style’ through its brands, Imperial Leather and Canoe soaps, adding that the competition is set to commence with the campus edition targeted at university undergraduates with talent in fashion designs.
It said the ‘Masters of Style’ competition aimed to discover young and budding talents aspiring to become fashion designers.
Speaking about the idea behind the competition, the Head of Marketing, PZ Cussons, Charles Nnochiri, stated that the maiden edition of the competition would be open to only students of select universities across the country.
A statement quoted him as saying, “As you may know, our brands, Imperial Leather and Canoe, are big on luxury and style, and have over the years supported many initiatives that have promoted the entrepreneurial spirit among Nigerian youths.
“We have only thought it necessary to set up a platform that will continue to give rise to fresh talents in fashion designing and give them the initial push and support they need to achieve their dream of becoming top designers.
“The youth, as being the future of our nation, is no lip service to the PZC brand. Therefore, our need to invest in the brighter and productive future is what has given birth to the ‘Masters of Style’ competition.”
According to him, the maiden edition will focus on the federal universities in Jos, Port Harcourt, Benin, Lagos and Calabar.
Nnochiri stated, “Students in these universities with talent and passion for fashion designing are encouraged to enter the competition by registering online at www.mastersofstyle.com.ng.
“Only shortlisted participants will take part in the campus showcase at the various campuses. Participants will be required to upload photos of their designs on the website, which they will also have to present during the campus showcase.
“The winner of ‘Masters of Style’ 2018 will walk away with a cash prize of N500,000, an internship programme with a top Nigerian fashion designer and a once-in-a-lifetime opportunity to showcase his/her collection at one of Nigeria’s top fashion shows.”