6 Crazy Guinness World Records Set by Startups and Entrepreneurs

Yodeling. Air balloon rides. Pumpkins. When it comes to launching audacious stunts, these companies know no bounds.

Sure, many entrepreneurs are known as innovators, disruptors, and rule-breakers–but only a select few of them can claim the title of world record holder. In honor of the creation of the first Guinness Book of World Records 60 years ago today, Inc. dug up records broken by some of the most iconic names in the startup world.

Life is Good

In 2006, the t-shirt company founded by Bert Jacobs set the world record for the most lit jack-o’-lanterns on display. It was 30,128 pumpkins, to be exact, at a Boston Pumpkin Festival benefitting its Life is Good Kids Foundation. The record was eventually bested in 2013, by a group that displayed 30,581 lit jack-o’-lanterns.


The web company celebrated 20 years of business on March 2 by organizing the largest simultaneous yodel. The event drew 3,432 participants, including CEO Marissa Mayer, and was led by Wylie Gustafson, the creator of the company’s iconic yodel jingle.


Not only was Alibaba’s 2014 IPO the biggest in history, but the Chinese e-commerce company also set the Guinness World Record for highest online sales revenue generated by a single company in 24 hours. In 2009, Alibaba created a holiday known as “Singles Day” as a kind of response to Valentine’s Day. It takes place every year on November 11 and generated more than $9 billion in sales last year, establishing the new record.

Sir Richard Branson

It’s no secret that the Virgin founder has a penchant for crazy stunts. Over the years, Branson has broken seven Guinness World Records, including completing the first successful hot air balloon crossing over the Atlantic Ocean, and gathering up the most people to ride a kitesurf board at one time.


The tech giant is known for innovation, and the Guinness World Record keepers aren’t immune to Apple’s iconic place in history. The company’s first-ever computer, created in 1984, is currently recognized by the Guinness Book of World Records as the “first commercially successful PC with a graphical user interface.”

Bill Gates

Gates and Microsoft cofounder Paul Allen are credited by the Guinness World Record for creating the world’s first microcomputer on January 1, 1980. Nowadays, Gates makes more headlines for his philanthropic involvement than for his inventions, but that doesn’t mean he’s done breaking records. The Gates Foundation holds the record for the largest single donation to AIDS research at $100 million.

Manuseto Ventures

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