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BRANDING

Nigeria’s fashion icon, entrepreneur, Noble Igwe

Noble Chibuzor Igwe was born on February 10, 1982, to his the family of Igwe in Aba in Abia state. Originally from Umuomaku in Orumba South…
BRANDING

Journalism, Business Students Create Winning Campaign By Keeping It Real

Let’s be real. The phrase is a calling card for a generation that wants authenticity, and it’s the tagline that…
BRANDING

Business lessons from the entrepreneur behind Zambian noodle brand

Give us a brief background on this business. Emphasis on ‘brief’. Before starting her company, Musonda had the fortune to…
BRANDING

What Can Other Brands Learn From Xiaomi (Mi)

Nitesh Kumar Mundra has been working in marketing since 1998. He began his career from a watch store, called Accuracy,…
BRANDING

Yale Startup Makes Premium Pork—And Creates Opportunities for Small Farms

September 20, 2016 Crouched inside a fenced-in enclosure, Jennifer Milikowsky (MBA/FES ’15), the founder of Walden Hill, holds out a…
BUSINESS IDEAS

Original Man Candle Update – See What Happened After Shark Tank

June 13, 2016. Original Man Candle Before the Shark Tank While most of us try to rid our homes of…
CURRENT ISSUE

SHS students learning about entrepreneurship

Patricia Coate, June 8, 2016. If there’s one thing that newly minted entrepreneur Mikayla Ewing has learned after two months…
MARKETING

Cedar Hill Student Entrepreneurs “Wow” With Their Wares

By MELISSA BENNO April 20, 2016 at 11:48 PM MONTVILLE, NJ – More than 70 student entrepreneurs set up tables…
SALES

U-M student entrepreneur clears $2M per year, battles in ‘Startup’ competition

Members of the Woodside Distributors team in The Startup make their presentation to the panel of judges. The finale of…
BRANDING

The ABC’s of Branding

Before we get to the ABC’s, it is imperative that you know with absolute certainty that you can offer and…