WILLIAMSPORT — The Community Arts Center is pleased to congratulate Pennsylvania College of Technology graphic design student Austin Fulton on his winning 25th Anniversary CAC Logo following a corporate pitch competition that was part of the fall curriculum under the guidance of Professor Nick Stephenson. The project included nine other students that were assigned the task of creating a new logo to commemorate the upcoming anniversary season for the Community Arts Center.
The other students that joined Fulton in the competition included Dannelle Alexander, Joseph Colyer, Felicia Hartzler, Minhthu Nguyen, Joel Riddles, Morgan Royer, Kyra Shea, Jonathan Straub and Daniel Wrench. Each student designed a branding campaign to promote the new logo and made a formal presentation to the 25th Anniversary Committee, which included numerous members of the CAC Board of Directors.
“When we decided there was a need for a distinctive logo for next year’s celebration we turned to the talent represented right here in our own community. We wanted to incorporate this special project as part of our partnership with the PCT and ask students to share their thoughts, ideas, and designs,” explains CAC Executive Director Sharon Mack. “It was a chance for the students to present their designs in a formal setting and give them the experience of a corporate branding selection process,” she added.
Although the competition was very close, Fulton’s design came out the winner by displaying what he described as “an iconic look, while also evoking feelings of elegance and quality.”
Austin added, “My contemporary design uses monoline technique, where the line work sets the stage and provides a memorable identifier for the CAC.”
He also added that the project was totally embraced by the entire class and the requirement to formally present their designs as in a corporate setting was a real benefit to the students. “We have really appreciated the opportunity. It was great for all of us,” he added.
The new design will be utilized throughout the 25th Anniversary season beginning July 1, 2018, through June 30, 2019. The CAC is currently selecting performances for the 2018-19 season calendar with the expectation of making each event a celebration for the community throughout the year.
For more information about the Community Arts Center and to view additional information about performances being offered through the remainder of the current season, visit www.caclive.com or call the Box office at 570-326-2424.