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Student competition for digital entrepreneurship in fashion and class trip to Ticino Fashion Valley

September 20, 2016.

On October 20th, 2016, at Franklin University in Lugano students and experts will have the opportunity to gather and:

  • explore the challenges brought by digital transformation in the fashion industry
  • live the opportunity to present business ideas to a community of fashion digital experts
  • meet potential investors and customers for young talented entrepreneurs

A jury, composed by experts, will then evaluate and select the best projects among students and startuppers.

On October 21st, 2016, students, startuppers and professors will visit the Ticino Fashion Valley in a mini-tour composed by:

  • the logistics e-Commerce hub of a luxury company
  • the headquarters of a global fashion company with over 150 employees in digital worldwide
  • the Fashion Digital Lab building

Information

20 October 2016 – 21 October 2016
09:00-17:00
Lugano – Switzerland
Franklin University Switzerland – Via Ponte Tresa 29 – CH-6924 Sorengo (Lugano)
Free for invited guests

DRAFT Program (Day 1)

 

10:00 – 10:15 Welcome speeches

  • Franklin University welcome
  • NetComm Suisse institutional welcome

 

10:15 – 10:35 Fashion Digital Lab presentation

  • From outsourcing to insourcing: the digital and e-Commerce revolution in fashion

 

10:35 – 11:00 Challenge 1: business transformation for fashion companies from traditional to omnichannel sales

  • Jörg Hensen, Former CEO @ Swiss Online Shopping (FashionFriends.ch – Stromberg.ch)

 

11:00 – 11:15 The launch of Old Captain – A fashion Ticino-based start-up

  • Yari Copt, Founder & CEO @ Old Captain

 

11:15 – 11:45 FUS students consulting Yari to exploit its digital growth

  • Group 1
  • Group 2
  • Group 3

 

11:45 – 12:10 Challenge 2: The organizational impact of setting up an e-Commerce project for large fashion retailers – need for e-skills

  • Gianmaria Fornero, Former Managing Director @ International Fashion Trading (Max Mara Group)*

 

12:10 – 14:30 Lunch break

 

14:30 – 14:50 Need for e-Skills in Fashion

  • Silvia Invrea, Director, Career and Alumni @ Università della Svizzera italiana

 

14:50 – 15:20 DigitalSwitzerland – Swiss non-profit search for training*

 

15:20 – 16:00 Case-studies from CREA Geneva in luxury industry

 

  • Moderated by Alex Wehrlin, Director Master Luxe @ Crea Genève & Former e-Commerce Director @ Piaget (Richemont Group)

 

16:00 – 16:25 Challenge 3: Integration of IT backend systems in fashion generated by e-Commerce insourcing

  • Florence Labati, Former CIO @ VF International

16:25 – 16:50 Break

16:50 – 17:20 Startup pitches for fashion & luxury (from DigitalSwitzerland acceleration program)

  • Andreas Guggenbühl, Founder & CEO @ Selfnation* (Zurich-based)
  • Justin Picard, CEO & CTO @ ScanTrust* (Lausanne-based)
  • Monica Bachmann, General Manager @ FMB Art Design Boutique
    • Competition: students finding a marketing solution to help Monica in boosting the online sales of her products

 

17:20 – 17:30 Award ceremony, closing remarks & networking

 

*to be confirmed

DRAFT Program (Day 2)

09:00 bus pick-up in Lugano

09:30 – 10:30 Visit to a logistics e-Commerce hub of a luxury company

11:30 – 14:30 Visit to the headquarters of a global fashion company with over 150 employees in digital worldwide & lunch

15:00 – 16:30 Visit to the Fashion Digital Lab building

16:30 Fly home

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